Hide the Incline! Why HealthCare.Gov doesn’t just show you the money.

 

When the Healthcare.gov site went live, I was curious how much health plans might be so I tried to log in and browse the options. Of course, you cannot just do that. You have to create an account. Creating the account requires extensive personal information that I am unwilling to put into the system at this time (I already have a plan thank-you-very-much and there is only so much I’m willing to give up to satisfy curiosity). So that’s where I bailed out.

It turns out that was a deliberate decision and not just the boneheaded oversight that I assumed it was.

“Healthcare.gov was initially going to include an option to browse before registering,” report Christopher Weaver and Louise Radnofsky in the Wall Street Journal. “But that tool was delayed, people familiar with the situation said.” Why was it delayed? “An HHS spokeswoman said the agency wanted to ensure that users were aware of their eligibility for subsidies that could help pay for coverage, before they started seeing the prices of policies.” (Emphasis added.)

So yes, prices are going up. And going up so much that they are concerned that without a federal handout, it will immediately scare everyone away.

Taking a cue from the global warming guys, how about we call this “Hide the incline!”