While I see where they were going, trying to make an ironic situation where a character says “no pressure” and then does the opposite, the 10:10 guys really created a WTF moment with their mini-movie. The message comes out more like “Reduce your carbon emissions, or else we will kill you!”
Apparently having a teacher detonate her students because they decided not to participate in an optional exercise wasn’t funny? Whodathunkit?
To their credit, not only have they apologized without using the words “if” or “but”, they also stated that they will not be running around issuing take down notices for anyone who posts the video.
As a result of these concerns we've taken it off our website. We won't be making any attempt to censor or remove other versions currently in circulation on the internet.