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Thursday, April 10, 2008

Tivo'ing past newspaper ads

A local paper has posted this ad in order to boost their ad sales. Now potential legal issues of modifying Tivo's logo aside, are they actually comparing TV penetration to newspaper readership? And I'll grant that skipping a newspaper ad is a little more difficult than skipping a TV commercial. You have to move your whole arm to turn the page instead of just click a button.


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